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American Marketing Association

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American Marketing Association

The AMA seeks to lead a discussion on marketing excellence. Continuing in the tradition of its founding, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.