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Advertising and Marketing

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Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market. Advertising and marketing functions take place at all types of businesses, from large corporations and manufacturing firms to small service oriented businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations, but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services.

Things to Consider

Companies understand that advertising and marketing are essential if they are going to succeed. They also recognize the need for advertising and marketing professionals who understand new technologies and consumer trends, and who are creative and innovative enough to capitalize on trends. Related experiences, internships and extracurricular activities that demonstrate your transferrable skills will make you more competitive when looking for a full-time job in marketing and advertising. In addition, experience using social media and new technologies is highly valued.

There are an abundance of marketing and advertising internships in locations around the country, and around the world. Large corporations and agencies tend to have established programs; smaller companies and agencies often have internships available, though they may not actively recruit for their positions. These fields value proactive people who are adept at developing relationships with others. Networking with alumni and other professionals in companies that you’re targeting will help you stand out in these competitive fields. 

Advertising and marketing professionals can be found in all industries, non-profit organizations, publishing houses, the entertainment industry, the fashion industry, Fortune 500 corporations, the list is endless. When determining where you fit, consider what types of industries, products or services interest you most. Consider combining your interest in marketing and advertising with other interests. For example, if you are interested in sports, look for marketing opportunities with Nike, the NBA, the U.S. Olympic Committee, or other similar organizations. Consumer products companies and global brands are a great place to begin identifying companies to target.

There are thousands of advertising and marketing agencies located across the country and around the globe. They vary widely in size and scope; some specialize in areas such as sports or technology, while most work with clients across all industries. Advertising and marketing agencies will give you exposure to a wide range of industry clients, and a foundation of skills that are highly transferrable to companies of interest.

In the simplest terms, marketers determine packaging, pricing and promotion strategy for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.
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