The career fields that comprise the communications industry serve as a vehicle to convey messages intended to inform, educate, persuade, or entertain the public. The development of new technologies has influenced the growth of these career fields by introducing new methods of shaping and disseminating information and thereby creating a number of new occupations and specialty areas. These constantly evolving fields remain competitive and demand that new professionals entering the fields are prepared academically and professionally through coursework and hands-on experience gained through internships or extracurricular activities.The Office of Career Strategy has grouped the following career fields under Communications but you will find that some will crossover into other career fields as well:
In the simplest terms, marketers determine packaging, pricing and promotion strategy for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.
Newspapers come in many different formats: dailies, weeklies, and publications that focus on certain populations (women, African Americans, LGBT) or industries (Finance, Arts, Music). Newspapers employ people in production, editorial, reporting, circulation, layout, advertising, publicity, news, promotion, and management.
Distribution methods such as internet, cable and satellite have resulted in an ever increasing number of media formats, many filling a specific niche and eroding the popularity of the major networks (ABC, NBC, CBS) that once dominated the industry. On-demand media providers, such as Netflix and Hulu are also changing the industry, placing more control over what, when, and where content is available to viewers. Websites such as YouTube are also affecting the media industry, making it possible for anyone to create and post content that further erodes the power and viewership of traditional media outlets.
Public relations is about developing effective relationships and maintaining a particular image. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.
There are a wide range of opportunities in book publishing. Some departments you may find include: Editorial, Finance, Contracts, Publicity, Art & Design, Production, Information Technology, Marketing/Advertising/Promotions, Subsidiary Rights and Permissions, Sales, Internet Development, Distribution. A rapidly growing trend in the publishing arena is electronic, audio, and new media formats. For those who are technologically savvy, opportunities abound in this growing segment of the industry.
Since inception in 2004, Facebook has changed the way we interact with others and the world at large. The explosion of social media has created a vast and dynamic field of opportunities for those with the vision, creativity, and the technical skills to harness the power of this new form of communication.