Advertising, Marketing & PR

Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

“Dear CEOs: A Gen Zer’s Open Letter to His Future Employers” by Kahlil Greene (YC ’21)

This article was originally published by the Harvard Business Review on June 29, 2021. For the original article, visit: https://hbr.org/2021/06/dear-ceos-a-gen-zers-open-letter-to-his-future-employers?ab=hero-subleft-1

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Mentoring Master Class: Peer Mentoring Groups

Mentors shape our careers by guiding us through difficult decisions. But, how do you find a good mentor? In this series, Dr. Joanne Kamens advocates for the use of Peer Mentoring Groups as a method to provide and receive valuable …

By Chelsea Xu
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4th Annual Yale Postdoc Symposium

We invite you to the 4th Annual Postdoc Symposium to be held ONLINE on Tuesday, June 15th, and on Thursday, June 17th, 2021. The symposium welcomes Postdocs and Associate Research Scientists (ARS) from all departments and fields of research to …

By Chelsea Xu
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Adobe Creative Careers

Announcing the Adobe Creative Career Community student newsletter

Check out Adobe’s Creative Career Newsletter: “your go-to source for the latest events, opportunities, and resources to help you launch your career.”  Readers will find tutorials, offices hours, opportunities to see early …

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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WIX Offers Creative Design Workshop w/ 1-on-1 breakouts [TONIGHT]

Anyone interested in learning more about building an online portfolio or website should attend the April 7th Creative Web Design Workshop w/ WIX. The workshop will explore WIX platform approaches, and offer one-on-one design sessions for students that pre-register. The

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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Career Resources

Case Interview Prep Timeline

Timeline, tips and resources for preparing for case interviews.

Career Outcomes

The Office of Career Strategy collects information about Yale College graduates after graduation. This interactive tool allows users to search these outcomes by year and major. Please visit Statistics & Reports for the more detailed reports.

Helpful Tips on using the Interactive Tool:

  • There is no Enter or Submit Button  Results will appear automatically with your selections
  • Choose ‘All Years’ or ‘All Majors’- For results across years and majors or check one for more granular results.
    • Default results will show the most recent Class Year.
    • Uncheck selected major(s) to reset your search.
    • To ensure student confidentiality, results are only reported in the aggregate and more granular data is not available through this public tool.
    • The tool will return results with at least five responses. If you require additional information contact the Office of Career Strategy

Most Recent Class Overview

Knowledge Rate Success Rate Mean Starting Salary Top Five Industries
91.6% of those graduating between July 1, 2019-June 30, 2020 91.7% employed or in graduate school within six months of graduation $71,030 among graduates employed in the United States. Financial Services, Education, Consulting, Technology and Healthcare

 

  • First Destination
  • Top Employers
  • Employment Industry and Function
  • Size of the Organization
  • Starting Salary
  • Time of Year Offer Received
  • Co-curricular and Study Abroad Experiences
  • First Destination Locations
  • Top Universities
  • Advanced Degrees Pursued

First Destination

First Destination refers to the postgraduate plans of Yale College graduates six months after graduation. The pursuits of Yale graduates include employment, graduate school, independent research, military service, and more.

CONTACT & LOCATION

Phone
(203) 432-0800
Address

55 Whitney Avenue, 3rd Fl.
New Haven, CT 06510

SERVICE HOURS

  Academic Year Summer Hours
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T 8:30am - 5pm 8:30am - 4:30pm
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TH 8:30am - 5pm 8:30am - 4:30pm
F 8:30am - 5pm 8:30am - 4:30pm

The office is closed weekends, holidays, and recess days.