At home, abroad, working, interning?  Wherever you are this summer, contact OCS or make an appointment for a virtual advising session. We are available all summer! 

Advertising, Marketing & PR

Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

Looking for a Resume Review or Mock Interview? Our AI Tool, Big Interview can help!

Applicant Tracking Systems (ATS) is a term you may have heard of, and if not, you will soon.

Through the Big Interview AI Resume Review, students can upload their draft resume and a job description and receive an ATS review, …

By Yale Office of Career Strategy
Yale Office of Career Strategy
Read more

New Videos on CreativeStudy

Through SoA’s subscription to CreativeStudy (formerly Art World Learning), students have access to an expanding library of courses on real-world elements related to working in the arts, including freelance finance, budgeting, taxes, credit, debt, saving and investing, economics and art, …

By Lori Ferrara
Lori Ferrara Senior Administrative Assistant
Read more

Forage’s Virtual Experiences: Great Resume Builder!

Forage offers free, very-short virtual work experiences, which are online programs designed and delivered by leading companies. Each virtual work experience contains a series of resources and tasks designed to simulate the real-world experience of starting a career. Forage experiences …

By Yale Office of Career Strategy
Yale Office of Career Strategy
Read more

Sidebar

Job Search Resources

Contact recent Yale College graduates to discuss their post-graduate roles. Yale College students can access the lists below by logging …

Explore Job Market InsightsIn partnership withLightcast logo

Search continually updated U.S. market trends to learn about job types (job functions), growth trends, and desired skills. The results will include general information about each job (functional area), employment trends from the past two years and projections for the next 10 years, employers that have that role, desired education level, skills for the position, and more!

TWO WAYS TO SEARCH:

  1. Find Career Data by Selecting Keywords: Enter keywords of various job titles and choose a state or search nationwide to learn more about that job.
  2. Filter by Industry and Occupation: Search by industry and choose among popular occupations/job titles within that industry.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)

YC Career Outcomes

The Office of Career Strategy collects information about Yale College graduates. This tool allows users to search outcomes by year and major. Please visit Statistics & Reports for more information on our data collection.

Helpful Tips for the Interactive Tool:

  • There is no Enter or Submit Button, results will appear automatically with your selections
  • Choose ‘All Years’ or ‘All Majors’ for results across years and majors, or check one for more granular results.
  • The tool will return results with at least five responses, for small majors, choosing ‘All Years’ is more likely to show results
  • Default results will show the most recent Class Year.
  • Uncheck the selected major(s) to reset your search.
  • To ensure confidentiality, results are reported in the aggregate and more granular data is not available through this tool.
  • First Destination Summaries are based on the knowledge rate of graduate outcomes six months after graduation according to National Association of Colleges and Employers guidelines.
  • If you require additional information contact the Office of Career Strategy

Most Recent Class Overview

Knowledge Rate Success Rate Mean Starting Salary Top Five Industries
90.3% of those graduating between July 1, 2022-June 30, 2023 94.0% employed or in graduate school within six months of graduation $89,622 among graduates employed full-time in the United States Education, Financial Services, Technology, Consulting, and Healthcare

 

  • First Destination
  • Top Employers
  • Employment Industry and Function
  • Size of the Organization
  • Starting Salary
  • Time of Year Offer Received
  • Internships, Research, and Study Abroad Experiences
  • First Destination Locations
  • Top Universities
  • Advanced Degrees Pursued

First Destination

First Destination refers to the postgraduate plans of Yale College graduates six months after graduation. The pursuits of Yale graduates include employment, graduate school, independent research, military service, and more.

CONTACT & LOCATION

Phone
(203) 432-0803
Address

55 Whitney Avenue, 3rd Fl.
New Haven, CT 06510

SERVICE HOURS

Day of the week
Academic Year Summer Hours
Monday 8:30am - 5pm 8:30am - 4:30pm
Tuesday 8:30am - 5pm 8:30am - 4:30pm
Wednesday 8:30am - 5pm 8:30am - 4:30pm
Thursday 8:30am - 5pm 8:30am - 4:30pm
Friday 8:30am - 5pm 8:30am - 4:30pm

The office is closed weekends, holidays, and recess days.