Advertising, Marketing & PR

Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

10 Tips to Help You Land Your First Marketing Job

So you want to get into marketing. Perhaps you studied marketing in college and are ready to apply what you’ve learned in the real world. Or you had a different major but have been leaning toward marketing as a career …

By Kevin Payne - The Muse
The Muse
Expert advice to answer your career questions.
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Why Warner Music Group just bought a company that makes Instagram memes

“On the surface of it, one of the biggest music industry acquisitions of the year has nothing to do with music.” – Tim Ingham

Read more @ Music Business Worldwide

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Adweek Together: The Future of Entrepreneurship

“Kim Kaupe, founder of The Superfan Company, went on tour with Oprah Winfrey and WW with fan packaging earlier this year. Then, the Covid-19 crisis halted summer plans for brands, and live experiences were delayed. What’s a company and entrepreneur …

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Focus On Creating Momentum Now

Creativity has always been a money maker for radio and advertising in general. The best ads cut through. The best promotions get clients off the bench. If you start with the idea that one of the most powerful motivators is …

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Every Company Should Ask: How Do We Use Our Platform?

I have heard from several industry peers that while they are disturbed by recent events and supportive of change, they act on the principle that venture capital money should only be used for “direct business activities.” And this “business of …

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Career Resources

Case Interview Prep Timeline

Timeline, tips and resources for preparing for case interviews.

Career Outcomes

The Office of Career Strategy collects information about Yale College graduates after graduation. This interactive tool allows users to search these outcomes by year and major. Please visit Statistics & Reports for the more detailed reports.

Helpful Tips on using the Interactive Tool:

  • There is no Enter or Submit Button  Results will appear automatically with your selections
  • Choose ‘All Years’ or ‘All Majors’- For results across years and majors or check one for more granular results.
    • Default results will show the most recent Class Year.
    • Uncheck selected major(s) to reset your search.
    • To ensure student confidentiality, results are only reported in the aggregate and more granular data is not available through this public tool.
    • The tool will return results with at least five responses. If you require additional information contact the Office of Career Strategy

Most Recent Class Overview

Knowledge Rate Success Rate Mean Starting Salary Top Five Industries
91.6% of those graduating between July 1, 2019-June 30, 2020 91.7% employed or in graduate school within six months of graduation $71,030 among graduates employed in the United States. Financial Services, Education, Consulting, Technology and Healthcare

 

  • First Destination
  • Top Employers
  • Employment Industry and Function
  • Size of the Organization
  • Starting Salary
  • Time of Year Offer Received
  • Co-curricular and Study Abroad Experiences
  • First Destination Locations
  • Top Universities
  • Advanced Degrees Pursued

First Destination

First Destination refers to the postgraduate plans of Yale College graduates six months after graduation. The pursuits of Yale graduates include employment, graduate school, independent research, military service, and more.

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