Advertising, Marketing & PR

Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

Every Company Should Ask: How Do We Use Our Platform?

I have heard from several industry peers that while they are disturbed by recent events and supportive of change, they act on the principle that venture capital money should only be used for “direct business activities.” And this “business of …

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Ad Age Resources

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of …

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Seven Ways to Prepare for a Career Boost When COVID-19 is Behind Us

Despite all the challenges faced in the COVID-19 era—potential health crises, distressing news reports of loss and despair, being sequestered in your house, no opportunities for real-world water cooler chats—there is a copper lining to this pandemic (COVID-19 can’t survive …

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Sample Behavioral Interview Questions

Use the following behavioral interview questions as you prepare for any upcoming interview:

Introduction/General:
Tell me about yourself.
Why did you choose Yale?
What have you done that you are proud of? What is your greatest accomplishment?
How do you …

By Yale Office of Career Strategy
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Resume Accomplishment Statements

Check out OCS’ examples below to make sure the accomplishment statements on your resume make a strong impact to any employer.

Converting to Result Bullets: Before and After

Before

Worked with a student leadership committee to increase member participation
Contributed …

By Yale Office of Career Strategy
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Career Resources

Case Interview Prep Timeline

Timeline, tips and resources for preparing for case interviews.

Career Outcomes

The Office of Career Strategy collects information about Yale College graduates after graduation. This interactive tool allows users to search these outcomes by year and major. Please visit Statistics & Reports for the more detailed reports.

Helpful Tips on using the Interactive Tool:

  • There is no Enter or Submit Button  Results will appear automatically with your selections
  • Choose ‘All Years’ or ‘All Majors’- For results across years and majors or check one for more granular results.
    • Default results will show the most recent Class Year.
    • Uncheck selected major(s) to reset your search.
    • To ensure student confidentiality, results are only reported in the aggregate and more granular data is not available through this public tool.
    • The tool will return results with at least five responses. If you require additional information contact the Office of Career Strategy

Most Recent Class Overview

Knowledge Rate Success Rate Mean Starting Salary Top Five Industries
91.6% of those graduating between July 1, 2019-June 30, 2020 91.7% employed or in graduate school within six months of graduation $71,030 among graduates employed in the United States. Financial Services, Education, Consulting, Technology and Healthcare

 

  • First Destination
  • Top Employers
  • Employment Industry and Function
  • Size of the Organization
  • Starting Salary
  • Time of Year Offer Received
  • Co-curricular and Study Abroad Experiences
  • First Destination Locations
  • Top Universities
  • Advanced Degrees Pursued

First Destination

First Destination refers to the postgraduate plans of Yale College graduates six months after graduation. The pursuits of Yale graduates include employment, graduate school, independent research, military service, and more.

CONTACT & LOCATION

Phone
(203) 432-0800
Address

55 Whitney Avenue, 3rd Fl.
New Haven, CT 06510

SERVICE HOURS

  Academic Year Summer Hours
M 8:30am - 5pm 8:30am - 4:30pm
T 8:30am - 5pm 8:30am - 4:30pm
W 8:30am - 5pm 8:30am - 4:30pm
TH 8:30am - 5pm 8:30am - 4:30pm
F 8:30am - 5pm 8:30am - 4:30pm

The office is closed weekends, holidays, and recess days.