Digital Media

The explosion of social media and new digital content platforms has created a vast and dynamic field of opportunities for those with the vision, creativity, and the technical skills to harness the power of this new form of communication. Businesses of all shapes and sizes, as well as non-profits, government agencies, and individuals are finding that having a website is no longer enough. In order to capitalize on the opportunity to reach and engage their target audience, as well as to shape the way consumers interact with their brand, they need and want a dynamic digital media presence.

Advertising, marketing and PR firms were quick to find innovative ways to capitalize on these new platforms, and remain a dominant force in helping companies and individuals promote themselves and build their brand within the many digital media outlets. Businesses and non-profits also employ digital media professionals in house, often times as part of their marketing divisions. Government agencies at all levels, from local to federal, as well as political candidates, are also maintaining a digital media presence. New media platforms are constantly being created, and established platforms are enhancing their current service and working hard to retain and grow their user groups, making room for new hires that bring fresh ideas, perspectives and talents to the companies developing and running these platforms.

When considering a career in digital media, you should first ask yourself where you want to focus your search. Are you interested in being a part of the social media landscape, growing established sites such as Facebook and Twitter; or perhaps working for a start-up that is hoping to experiment with the media category at its outer edge? Would you rather work for an established media company that is building and monitoring its own media presence? Would you prefer to work for a nonprofit or within government, maybe directly for a political candidate? You could also focus your search on businesses or corporations in industries that appeal to you, such as fashion, technology or consumer products. There are many possibilities, focusing your search those areas you find the most interesting can make this process more manageable.

Things to Consider

Having a robust, yet professional, online presence within multiple media platforms is a must for anyone looking to work in this area. Potential employers will want to see that candidates maintain an active online presence for themselves, are able to effectively establish and build their own brand, and are comfortable within mainstream and emerging medias. Review the information on establishing a professional online identity for more information on building and maintaining your professional image.

Many companies, agencies, and nonprofits offer media related internships. Depending on the opportunity, these could include establishing or maintaining a social media presence, promoting a new media platform, analyzing data to understand who and how consumers are interacting with brands or, for those with strong technical skills, helping to build a new platform or features.

Things to Consider

The networking relationships developed through internships can help you as you approach your full-time job search. For full-time opportunities, networking and interacting with companies online is essential, as is staying up to date with the latest trends. For summer internships, employers will typically hire between January and April; full-time hiring is more unpredictable. Opportunities become available when someone leaves, when the company begins to expand, when funding becomes available, all of which happen at varying times. Building relationships early through internships and networking can help you position yourself to find out about full-time opportunities before they get advertised.

Some common job titles include: Social Media Strategist; SEO Associate; Online Community Manager; Social Media Developer; Online Video Producer; Blogger/Copywriter; Content Producer.

Summer Experience Award

The Summer Experiences Award provides a stipend for a range of domestic and international opportunities to Yale College first-years, sophomores, and juniors on Yale financial aid. Students eligible for this award can use it for either:

A US-Based Experience: A …

By Yale Office of Career Strategy
Yale Office of Career Strategy Yale Office of Career Strategy
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Create a Target Employer List (Job Search Road Map)

Your target employer list is a critical element of your job search plan. Having a target list provides a road map as you begin your employer research and outreach efforts. An employer target list can start with industry (e.g., Healthcare), …

By David Halek
David Halek Director of Employer Relations David Halek
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Careers in the Arts: Who Stays and Who Leaves

Research by the National Endowment for the Arts, Americans for the Arts, and others confirms the economic impact of the COVID-19 pandemic on the arts and culture sector—since mid-March 2020, the pandemic has (at least temporarily) cost the U.S. arts …

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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Writing Samples

Guide to Submitting a Writing Sample

Source: https://www.indeed.com/career-advice/interviewing/guide-to-submitting-a-writing-sample  November 23, 2020

Writing samples are used by employers to evaluate your writing skills, tone and style. If you are applying for positions that require strong writing skills, you might be asked …

By Yale Office of Career Strategy
Yale Office of Career Strategy Yale Office of Career Strategy
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Do You Need to Use Social Media to Find a Job?

Not everyone’s on Facebook—or Twitter, Instagram, LinkedIn, and other social networking sites that seem to be where all the action happens online. Even in this connected age, there are lots of valid reasons to stay off social media, ranging from …

By Amy Bergen - Idealist Careers
Idealist Careers
Idealist Careers | Helping you land, love, and grow in your social-impact career. And visit Idealist.org explore thousands of great jobs and social-impact organizations near you.
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Career Resources

Career Outcomes

The Office of Career Strategy collects information about Yale College graduates after graduation. This interactive tool allows users to search these outcomes by year and major. Please visit Statistics & Reports for the more detailed reports.

Helpful Tips on using the Interactive Tool:

  • There is no Enter or Submit Button  Results will appear automatically with your selections
  • Choose ‘All Years’ or ‘All Majors’- For results across years and majors or check one for more granular results.
    • Default results will show the most recent Class Year.
    • Uncheck selected major(s) to reset your search.
    • To ensure student confidentiality, results are only reported in the aggregate and more granular data is not available through this public tool.
    • The tool will return results with at least five responses. If you require additional information contact the Office of Career Strategy

Most Recent Class Overview

Knowledge Rate Success Rate Mean Starting Salary Top Five Industries
91.6% of those graduating between July 1, 2019-June 30, 2020 91.7% employed or in graduate school within six months of graduation $71,030 among graduates employed in the United States. Financial Services, Education, Consulting, Technology and Healthcare

 

  • First Destination
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  • Size of the Organization
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  • Time of Year Offer Received
  • Co-curricular and Study Abroad Experiences
  • First Destination Locations
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First Destination

First Destination refers to the postgraduate plans of Yale College graduates six months after graduation. The pursuits of Yale graduates include employment, graduate school, independent research, military service, and more.

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