Jobs

Digital Campaigns, Social Media Intern

Posted on: March 31, 2021 Apply Now
Boston, MA External Internship Expires April 20, 2021

This position is posted from an outside job board or employer website for the convenience of Yale students. Please note this position was not posted directly at Yale by the employer, and therefore the employer has not reviewed or agreed to any of Yale’s recruiting policies: https://ocs.yale.edu/ocs-policies/. The University does not endorse or recommend employers, and a posting does not constitute an endorsement or recommendation. The University makes no representations or guarantees about job listings or the accuracy of the information provided by the employer. The University is not responsible for safety, wages, working conditions, or any other aspect of off-campus employment. It is the responsibility of students to perform due diligence in researching employers when applying for or accepting opportunities.

As part of the Digital Campaigns Center of Excellence at Bain, the Digital Campaigns Intern would assist with promoting Bain’s thought leadership on social media.

The Digital Campaigns CoE is responsible for working across multiple customer groups including industry, capability, account and local market to plan, execute, optimize and measure across a variety of tactics including social media, SEO, paid search, paid media and more. Under general supervision, the Digital Marketing Intern will focus on social media by assisting with writing and posting social content, curating thought leadership most relevant for our target audience groups, testing and learning based on tool functionality and measuring against KPIs set forth at the onset of the campaign.

The internship provides opportunities to build skills that are foundational for a career in marketing, publishing and/or digital media. Interns are full members of the team, attending regular team meetings and social events. The intern will work ~25 hours per week remotely (laptop provided) from March to May 2021, with the opportunity to extend into the summer and the following year.

Works with Manager, Social Media to:

  • Build social media content calendars for several of Bain’s thought leadership practice areas

  • Create social media posts with an eye for testing and learning, analyzing engagement data and developing recommendations for creative direction

  • Track published content and resurface evergreen content around current events

  • Write compelling copy for social posts

  • Ensure data quality of campaign tracking in our social media management system

  • Create share prompts for employee advocacy posts

  • Monitor trends of what’s new in social media, and how to apply them to our current strategy

  • Ad hoc data pulls utilizing our analytics platform with an eye towards integration with Tableau

  • May perform specific projects requiring analytical skills, and basic office administrative or staff-support duties as required

Qualifications:

  • Pursuing a Bachelor’s or Master’s Degree in English, Marketing, Communications or Journalism

  • Prior experience using social media management tools, social media analytics, Google Analytics and employee advocacy tools is preferred

  • Exceptional written communication skills, including thorough knowledge of grammar and punctuation; Knowledge of AP or Chicago Style is a plus

  • Must be comfortable communicating with employees at all organizational levels and across global cultures

  • Attention to detail, effective time management and strong verbal skills required

  • Ability to learn quickly, multi-task and work independently

  • Knowledge of B2B marketing strategy is a plus

External Job Title: Digital Campaigns, Social Media Intern

ID: 2021-5089

Post: External Career Portal: 3/25/2021

External Company Name: Bain & Company Inc

External Company URL: http://www.bain.com/bainweb/home.asp

Street: 131 Dartmouth Street

Apply Now