Borkowski PR are looking for a talented account executive to join our Arts & Entertainment team.
By joining Borkowski, you’ll be joining an agency like no other. PR has this reputation of being a mix of zombified cheerleading for faceless clients and bland, reactive media relations. That isn’t us. We need storytellers with an innate understanding of what makes news and engages audiences, and a voracious appetite for editorial influence. Depending on the client and project we can also function as creative producer, think tank, editorial outlet, activism organisation, introduction service or business development specialist.
Our clients range from cultural institutions to urgent social & environmental causes; from A-list celebrities to maverick entrepreneurs; from globally renowned brands to futurist start-ups.
Who you are:
· Copywriting skills: You need to have a creative flair for producing compelling copy, an understanding of the fundamentals of writing a press release, excellent spelling and grammar and be good at proof-reading.
· Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct, effective, and interesting way to capture their attention.
· Strong interpersonal skills: Whether it is by email, via social media, over the phone or in person, PR is all about people, so you need to be approachable, friendly, and empathetic, and be able to relate to people on different levels within the agency and with clients and communicate with the media with confidence to always maintain a positive and upbeat tone and build relationships.
· Social Media: You need to have an understanding and keen interest in social media
· Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality and manage your day to day workload.
· Resilience: You need to be confident enough to pick up the phone to national journalists and resilient enough to handle criticism and rejection.
· Multi-tasking: You need the ability to work on more than one project at a time
· Attention to Detail: exceptional accuracy and attention to detail
· Write press releases, news stories, articles, and case studies
· Manage client and report results
· Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online
· Timely responses to phone calls and emails from journalists
· Arrange interviews and editorial meetings with key journalists for clients’ spokespeople and facilitate these meetings where appropriate
· Attend press nights and client’s events often outside of normal office hours
· Handle clients’ social media accounts and have good knowledge of Twitter, Facebook, Instagram, and LinkedIn
· Deliver analytics reports on social media, reporting on traffic, engagement, and follower figures
· Brainstorm, as part of the team, new ideas for PR campaigns