• Prepare the team along all dimensions of engagement work in preparation for both internal and external interactions;

• Conduct  secondary  research  to  inform initial hypotheses and eventual findings /recommendations;

• Support the team from a therapeutic area / market dynamics knowledge leadership position, informing the team of environmental issues while having key resources on rapid recall as needs arise;

• Conduct analyses involving sales value, volume, pricing, and other quantitative dimensions;

• Prepare the team for all primary research interviews with KOLs, payers, and other knowledge authorities relevant to the engagement at hand;

• Collate findings from primary research interviews in an organised, systematic fashion for easy review and interpretation by other team members;

• Recruit relevant respondents for participation in primary research programmes;

• When appropriate and possible, conduct interviews with primary research respondents; and,

• Develop findings slides in PowerPoint that represent key learnings from primary and secondary research, as well as internal team analysis