Jobs

Media Planner

Posted on: March 26, 2021 Apply Now
Boston, MA External Post-Graduate Job Expires April 15, 2021

This position is posted from an outside job board or employer website for the convenience of Yale students. Please note this position was not posted directly at Yale by the employer, and therefore the employer has not reviewed or agreed to any of Yale’s recruiting policies: https://ocs.yale.edu/ocs-policies/. The University does not endorse or recommend employers, and a posting does not constitute an endorsement or recommendation. The University makes no representations or guarantees about job listings or the accuracy of the information provided by the employer. The University is not responsible for safety, wages, working conditions, or any other aspect of off-campus employment. It is the responsibility of students to perform due diligence in researching employers when applying for or accepting opportunities.

Job Summary:

The Media Planner will be working with the local and national paid media team members, supporting execution and measurement for all media efforts. He/she will own their plans, reports, and recommendations – seeing campaigns from start to finish, and will continue to hone their media planning and buying skills.

Main Duties and Responsibilities:

  • Participate in development of integrated media plans and strategies

  • Construct and deliver detailed reports on a weekly or monthly basis

  • Manage data and reporting automation

  • Manage pacing, ongoing optimizations, and strategic recommendations

  • Manage billing for media accounts, alongside Accounting counterparts

  • Implement and monitor tracking of KPIs and overall ROI, including all ad operation functions (tagging, analytics, ad serving, etc)

  • Execute a wide variety of online media (including display, video, paid social, paid search, digital audio, content marketing, email marketing, native, etc) and/or offline media (print, TV, radio, OOH, OTT, podcasts)

  • Account Support as needed, including meeting preparation and coordination, presentation builds, POVs, creative spec collections, etc

  • Prepare and manage client authorizations and insertion orders

  • Presentation of key media deliverables to internal and client teams

  • Maintain status reports and/or department documents

  • Foster partnerships with vendors and other 3rd parties

  • Stay up-to-date with media trends and best practices

  • Learn the latest media platforms/tools

Education and Experience:

  • Bachelor’s degree

  • 1-3 years advertising or media agency experience

Knowledge & Skill Requirements:

  • G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)

  • Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)

  • Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)

  • Ability to conduct critical analysis and identify key insights

  • Strong written, verbal, and visual communication skills

  • Proactive and self-motivated

  • Solid project management and organizational skills

  • High level of accuracy and attention to detail

  • Ability to multitask, prioritize, and perform under tight deadlines

Apply Now