A little about Insight Partners
Founded in 1995, Insight Partners is a leading global venture capital and private equity firm investing in market-leading software ScaleUp companies. Some of these companies include Pluralsight, Qualtrics, Smartsheet, Alteryx, Yext, Trivago, HelloFresh, and Docusign. Insight has invested in more than 400 companies and has raised through a series of funds more than $30 billion in capital commitments. With 25 years of investment experience, our mission is to partner with enterprise-ready software companies that have proven business models and product-market fit, to accelerate growth for long term success.
Having completed 200+ portfolio led acquisitions, 100+ strategic exits, and more than 45 IPOs, Insight is the leading ScaleUp software investor. It engages in both majority and minority investments and purchases both primary and secondary shares. Insight’s focus on growth provides the financial flexibility to pursue investments such as growth equity, capital for M&A, PE buyouts, take-privates, pre-IPO rounds, and recapitalizations. Insight has been recognized by several awards and rankings including the Forbes Midas List, Fortune’s list of top-performing 20 funds, and the Private Equity International Awards.
Insight’s ScaleUp division, Insight Onsite, partners with Insight’s portfolio companies to build formidable software businesses. Onsite is comprised of 50+ operational experts with experience working at ScaleUp software companies, who have the shared goal to help portfolio companies define their business strategy, build their teams, and improve their operations as they scale. Onsite is organized via 6 Centers of Excellence: Talent, Product & Tech, Marketing, Sales & Customer Success, Business Development, and Strategy and M&A, to provide tailored guidance critical to scaling software businesses.
We look forward to having the opportunity to learn more about you!
About the Marketing COE
Insight Onsite is our unique internal operations ScaleUp team dedicated to providing indispensable value to portfolio executives through original, scalable, and high impact expertise that accelerates growth. Onsite is comprised of a team of functionally aligned growth operators who partner with portfolio companies to help drive operational excellence by optimizing people, process, tools, and technology. In our nearly 25 years, we have learned the levers that are critical in driving this growth. To best work with our portfolio companies, Onsite is broken into centers of excellence that are focused on these levers: Product & Tech, Marketing, Sales, Talent, Customer Success.
The undergraduate intern will join the Onsite team as a member on the Marketing Center of Excellence (COE). In this role, you will support our work advising portfolio company marketing teams on challenges/opportunities faced in marketing, evaluating marketing elements at potential investments, and building best-in-class processes and approaches that our portfolio companies can leverage.
This is a great opportunity to understand the challenges of high-growth ScaleUp tech companies and to learn how companies grow and scale effectively. Every engagement will differ, but some common responsibilities include:
- Research markets and competitors to support due diligence on new investments and support with marketing performance analysis
- Build reporting for new investments and portfolio companies compiling data from proprietary and public data sources
- Support the creation of thought leadership content documenting best practices and participate in our online portfolio community
- Collaborate on Marketing advisory engagements with portfolio companies, including but not limited to deep analysis on go-to-market strategies and advisory on demand gen programs, MarTech stack, messaging and positioning, etc.