Here are some tips for creating a job description that attracts candidates in a competitive job market:
1. Rethink the beginning of your postings: Start with an attention-grabbing headline highlighting the most important aspects of the job.
2. Use multimedia to bring the role to life: Use images, videos, and other multimedia elements to help candidates visualize themselves in the position.
3. Check your text for discriminatory language: Avoid using gendered or biased language that might discourage specific candidates from applying.
4. Ask employees — and candidates — for feedback: Get feedback from current employees and candidates to see what they like and don’t like about your job descriptions.
5. Address inclusion head-on: Use inclusive language and highlight your company’s commitment to diversity and inclusion.
6. Focus on skills and results, not degrees and experience: Emphasize the skills and results you seek in a candidate rather than specific degrees or years of experience.
7. Be transparent about the interview process and flexible work opportunities: Be clear about what candidates can expect during the interview process, and highlight any flexible work arrangements you offer.
Check out these additional job description resources from: LinkedIn, Forbes, and Harvard Business Review.
