Career Strategy Fellowships Study Abroad Summer Session CAREER LINK

Social Media

You are here

Since inception in 2004, Facebook has changed the way we interact with others and the world at large. The explosion of social media has created a vast and dynamic field of opportunities for those with the vision, creativity, and the technical skills to harness the power of this new form of communication. Businesses of all shapes and sizes, as well as non-profits, government agencies, and individuals are finding that having a website is no longer enough. In order to capitalize on the opportunity to reach and engage their target audience, as well as to shape the way consumers interact with their brand, they need and want a dynamic social media presence.

Advertising, marketing and PR firms were quick to find innovative ways to capitalize on social media, and remain a dominant force in helping companies and individuals promote themselves and build their brand on the many social media outlets. Businesses and non-profits also employ social media professionals in house, often times as part of their marketing divisions. Government agencies at all levels, from local to federal, as well as political candidates, are also maintaining a presence on social media outlets. New social media platforms are constantly being created, and established platforms are enhancing their current service and working hard to retain and grow their user groups, making room for new hires that bring fresh ideas, perspectives and talents to the companies developing and running these platforms.  

When considering a career in social media, you should first ask yourself where you want to focus your search. Are you interested in being a part of the social media companies themselves, growing established sites such as Facebook and Twitter, or perhaps working for a start-up that is hoping to build the next major social media site? Would you rather work for an advertising, marketing or PR firm that is assisting their clients with building and monitoring their social media presence? Would you prefer to work for a nonprofit or within government, maybe directly for a political candidate? You could also focus your search on businesses or corporations in industries that appeal to you, such as fashion, technology or consumer products. There are many possibilities, focusing your search on one or two areas can make this process more manageable.

Things to Consider

Having a robust, yet professional, online presence on social media sites is a must for anyone looking to work in this area. Potential employers will want to see that candidates maintain an active online presence for themselves, are able to effectively establish and build their own brand, and are comfortable with mainstream and emerging social media platforms. Review the information on establishing a professional online identity for more information on building and maintaining a professional image on social media.

Many companies, agencies, and nonprofits offer social media internships. Depending on the opportunity, these could include establishing or maintaining a social media presence, promoting a new social media platform, analyzing data to understand who and how consumers are interacting with brands on social media, or for those with strong technical skills, helping to build a new platform or features.

The networking relationships developed through internships can help you as you approach your full-time job search. For full-time opportunities, networking and interacting with companies online is essential, as is staying up to date with the latest trends. For summer internships, employers will typically hire between January and April; full-time hiring is more unpredictable. Opportunities become available when someone leaves, when the company begins to expand, when funding becomes available, all of which happen at varying times. Building relationships early through internships and networking can help you position yourself to find out about full-time opportunities before they get advertised.

Some common job titles include: Social Media Strategist; SEO Associate; Online Community Manager; Social Media Developer; Online Video Producer; Blogger/Social Media Copywriter.

Related Career Links


Ad Week

Covering breaking news and trends in media, marketing, advertising and technology. From insights and analysis to trends and thought-leadership, Adweek connects brands to media’s most influential audience — industry leaders who create and build brands, shape business strategies, push technology and drive culture forward. Adweek keeps the industry informed and aware all day, every day, across every platform.

Advertising Age

Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more. The 85-year-old media brand also produces industry rankings including the 200 Leading National Advertisers report, Agency A-List and the annual Agency Report.


BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience.

Center for Communication

The Center for Communication is a nonprofit supported by major media companies to bring more diversity to the media industry and give students access to influential figures who can speak about the business today. The Center’s mission is to better prepare students for careers in media by connecting them with the best minds in media and offering free seminars, featuring outstanding media leaders, who join with us to better inform college students on the ever-evolving media industry. Center seminars cover all aspects and all fields of media, including journalism, television production, documentary and feature filmmaking, social media, magazine and book publishing, advertising, PR and marketing, First Amendment issues, ethics and standards.


Disqus is a networked community platform used by hundreds of thousands of sites all over the web. With Disqus, websites gain a feature-rich comment system complete with social network integration, advanced administration and moderation options, and other extensive community functions. Most importantly, by utilizing Disqus, users are instantly plugging into a web-wide community network, connecting millions of global users to your small blog or large media hub.


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.


Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and business solutions.


Google's mission is to organize the world's information and make it universally accessible and useful.


Hootsuite Enterprise empowers multiple teams, departments and regions within an organization to safely and securely use social media to deliver measurable business results.


Idealist is one of the premier job search engines for nonprofit organizations. It also features an organization search list and helpful career articles and blogs. Use the advanced search feature to have jobs emailed to you. Idealist is all about connecting idealists - people who want to do good - with opportunities for action and collaboration. With more than 100,000 organizations and 1.4 million monthly visitors to our English, Spanish (, and French ( sites,


Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content


LinkedIn is the world's largest professional network with hundreds of millions of members, and growing rapidly. Their mission is to connect the world's professionals to make them more productive and successful.


Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

Media Match

Media Match is a global publication and online networking community, bringing our subscribers the best in industry opportunities and daily news from the worlds of film, TV, music and gaming, alongside a feed of up-to-the-minute stories, original editorial, guest articles and exclusive audio and video content.


Mediabistro is the premier media job listings site and career destination for savvy media professionals. Whether you’re searching for new job opportunities, striving to advance your career, or looking to learn new skills and develop valuable expertise, we are here to strengthen and support your professional journey. We have the tools and resources to help you navigate your own path and find career happiness.

Miami Ad School

This global network of schools is hardly a mom & pop operation, but there is a Mom & Dad of Miami Ad School. Ron & Pippa Seichrist gave birth to this innovative concept in 1993 and are still very involved in the constant evolution of the school. We partner with the industry to create the most unique portfolio program possible that reflects the latest needs of global advertising agencies and brands. The atmosphere is a little kooky, but when you walk into a Miami Ad School anywhere in the world, you'll feel at home. You’ll be surrounded by friendly people gathered in small groups brainstorming ideas or concepting over a game of ping pong. Chances are you’ll also be met by a happy wagging dog. As a student, you enter a very large, close family and graduate over prepared with a great portfolio and global, real-world experience.


Pinterest is the world’s catalog of ideas. Find and save recipes, parenting hacks, style inspiration and other ideas to try.

Tackl, Non-STEM career kickstarter

Tackl is a data driven university-recruiting platform that connects liberal arts, social science, humanities and other non-STEM college students with more job/internship opportunities. The platform personalizes the recruiting process by matching and placing students with jobs/internships from start to finish.


TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Founded in June 2005, TechCrunch and its network of websites now reach over 12 million unique visitors and draw more than 37 million page views per month. The TechCrunch community includes more than 2 million friends and followers on Twitter, Facebook, LinkedIn, Google and other social media. Crunchbase, TechCrunch's open database about start-up companies, people and investors, has become the leading statistical resource for technology companies and transactions. The company hosts major conferences and events, including the Disrupt series, The Crunchies Awards, and various meet-ups worldwide serving as community platforms for industry conversation and collaboration.


Tumblr is a microblogging and social networking website founded by David Karp in 2007, and owned by Yahoo! since 2013.


Twitter is an online news and social networking service where users post and interact with messages, "tweets," restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them.

Venture Beat

Founded in 2006, VentureBeat is the leading source for news, events, groundbreaking research and perspective on technology innovation. All of our content and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform, connect and inspire. Whether you come for the articles, read our newsletters, attend our events, or consume our research, you will emerge from VentureBeat with new knowledge, perspective, influences, and connections.


Zoosk's mission is to empower everyone to lead a more fulfilling love life.