According to the National Association of Colleges & Employers, four out of five jobs are never advertised. Applying online holds a 2-10% success rate, while tapping into the hidden job market and networking your way to a desired outcome increases your likelihood to 50 to 80%. Source: National Association of Colleges & Employers, February 2021.
As a result, learning how to network and build a strong base of professional connections is essential to a successful career search. Through networking, you can gather information about careers and hone in on options that fit with your interests, skills, and values. Networking can also uncover opportunities that are not advertised.