Advertising, Marketing & PR

Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

4th Annual Yale Postdoc Symposium

4th Annual Yale Postdoc Symposium

We invite you to the 4th Annual Postdoc Symposium to be held ONLINE on Tuesday, June 15th, and on Thursday, June 17th, 2021. The symposium welcomes Postdocs and Associate Research Scientists (ARS) from all departments and fields of research to …

By Chelsea Xu
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Adobe Creative Careers

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Announcing the Adobe Creative Career Community student newsletter

Check out Adobe’s Creative Career Newsletter: “your go-to source for the latest events, opportunities, and resources to help you launch your career.”  Readers will find tutorials, offices hours, opportunities to see early …

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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WIX Offers Creative Design Workshop w/ 1-on-1 breakouts [TONIGHT]

WIX Offers Creative Design Workshop w/ 1-on-1 breakouts [TONIGHT] thumbnail image

Anyone interested in learning more about building an online portfolio or website should attend the April 7th Creative Web Design Workshop w/ WIX. The workshop will explore WIX platform approaches, and offer one-on-one design sessions for students that pre-register. The

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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Out for Undergrad’s 2021 Engineering, Marketing, and Tech Virtual Conferences

o4u

Out for Undergrad (O4U) is a non-profit organization dedicated to empowering high-achieving LGBTQ+ undergraduates to reach their full potential.

If you’re interested in pursuing any type of career-related to engineering, marketing, and/or tech, I strongly encourage you to apply for …

By Yale Office of Career Strategy
Yale Office of Career Strategy Yale Office of Career Strategy
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MacArthur Foundation – Summer Internships – Remote

MacArthur Foundation - Summer Internships - Remote

Lever for Change (LFC), a nonprofit affiliate of the John D. and Catherine T. MacArthur Foundation, helps donors to find and fund solutions to the world’s greatest challenges, ranging from racial and gender equity to economic development and climate change. …

By David Halek
David Halek Director of Employer Relations David Halek
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Career Resources

CONTACT & LOCATION

Phone
(203) 432-0800
Address

55 Whitney Avenue, 3rd Fl.
New Haven, CT 06510

SERVICE HOURS

  Academic Year Summer Hours
M 8:30am - 5pm 8:30am - 4:30pm
T 8:30am - 5pm 8:30am - 4:30pm
W 8:30am - 5pm 8:30am - 4:30pm
TH 8:30am - 5pm 8:30am - 4:30pm
F 8:30am - 5pm 8:30am - 4:30pm

The office is closed weekends, holidays, and recess days.