Advertising, Marketing & PR

Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

Thrive at AlphaSights, and have a productive Spring Break!

We are seeking driven, empathetic, and results driven students. This is your chance to join the business world in roles that will teach you problem solving, project management, and professional communication.

Our Client Services Internship in SF (for current Juniors):

By David Halek
David Halek Director of Employer Relations
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Partner Programs Intern, MathWorks

The MathWorks Partner Programs team is looking for an aspiring business professional to join our group as an intern.  This role provides the qualified candidate an opportunity to develop digital marketing and partner management skills at the leading developer of …

By Denise Byrnes
Denise Byrnes Associate Director of Employer Relations
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What Does a Marketing Analyst Do?

Marketing analysts help companies make data-driven marketing decisions. Also called marketing research analysts (or market research analysts), these professionals work in nearly every industry, powering a company’s marketing team through data analysis. But what does a marketing analyst do, actually? 

By McKayla Girardin - Forage
Forage
Showcase your skills. Find your career fit.
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Summer Internship with Stagwell Marketing Cloud

This opportunity comes to us from a current Yale SOM MBA student working at Stagwell.

Stagwell empowers talented, passionate, and creative leaders with vision to deliver breakthrough ideas on behalf of the world’s most ambitious clients.

We believe that the …

By David Halek
David Halek Director of Employer Relations
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CampusCT – Industry Sector Spotlight Series

UpperCampus is a career exploration tool that connects students directly with career information based on their likes & interests. Explore over 15,000 videos and posts about unique jobs and prospective employers.

Throughout the semester, CampusCT will highlight specific industry sectors, companies that operate …

By David Halek
David Halek Director of Employer Relations
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Career Resources

Forage offers virtual work experiences, which are online programs built and endorsed by leading companies. Each virtual work experience contains …

Community Resources

Explore Job Market InsightsIn partnership withLightcast logo

Search continually updated U.S. market trends to learn about job types (job functions), growth trends, and desired skills. The results will include general information about each job (functional area), employment trends from the past two years and projections for the next 10 years, employers that have that role, desired education level, skills for the position, and more!

TWO WAYS TO SEARCH:

  1. Find Career Data by Selecting Keywords: Enter keywords of various job titles and choose a state or search nationwide to learn more about that job.
  2. Filter by Industry and Occupation: Search by industry and choose among popular occupations/job titles within that industry.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)

YC Career Outcomes

The Office of Career Strategy collects information about Yale College graduates. This tool allows users to search outcomes by year and major. Please visit Statistics & Reports for detailed reports.

Helpful Tips on using the Interactive Tool:

  • There is no Enter or Submit Button  Results will appear automatically with your selections
  • Choose ‘All Years’ or ‘All Majors’- For results across years and majors or check one for more granular results.
    • Default results will show the most recent Class Year.
    • Uncheck the selected major(s) to reset your search.
    • To ensure student confidentiality, results are only reported in the aggregate and more granular data is not available through this public tool.
    • The tool will return results with at least five responses. If you require additional information contact the Office of Career Strategy
    • First Destination Summaries are based on the knowledge rate of graduate outcomes six months after graduation under the guidelines set by the National Association of Colleges and Employers.

Most Recent Class Overview

Knowledge Rate Success Rate Mean Starting Salary Top Five Industries
86.8% of those graduating between July 1, 2020-June 30, 2021 96.9% employed or in graduate school within six months of graduation $76,359 among graduates employed in the United States. Financial Services, Education, Technology, Consulting, and Healthcare

 

  • First Destination
  • Top Employers
  • Employment Industry and Function
  • Size of the Organization
  • Starting Salary
  • Time of Year Offer Received
  • Internships, Research, and Study Abroad Experiences
  • First Destination Locations
  • Top Universities
  • Advanced Degrees Pursued

First Destination

First Destination refers to the postgraduate plans of Yale College graduates six months after graduation. The pursuits of Yale graduates include employment, graduate school, independent research, military service, and more.

CONTACT & LOCATION

Phone
(203) 432-0803
Address

55 Whitney Avenue, 3rd Fl.
New Haven, CT 06510

SERVICE HOURS

Academic Year Summer Hours
M 8:30am - 5pm 8:30am - 4:30pm
T 8:30am - 5pm 8:30am - 4:30pm
W 8:30am - 5pm 8:30am - 4:30pm
TH 8:30am - 5pm 8:30am - 4:30pm
F 8:30am - 5pm 8:30am - 4:30pm

The office is closed weekends, holidays, and recess days.