Advertising & Marketing
Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.
Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.
Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.