Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

Adobe MAX 2020 Creativity Conference – 10/20-22

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Build skills in design, video, photography, illustration, UI, and UX. Improve your career and creative process. MAX is a free virtual event
By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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New Postings @ Yale Journalism Initiative Jobs Board

Yale Journalism Initiative

Interested in tracking journalism opportunities curated by Yale faculty, staff, and alumni? Make sure to keep the Yale Journalism Initiative‘s regularly updated Jobs Board on your radar. There have been a number of recent postings, so not a bad …

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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ViacomCBS Spring Internships

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Check out the wide variety of spring/remote internships recently opened for application at ViacomeCBS: from streaming services and web development to social media and TV editorial; both Hollywood and New York. Application is usually anticipated within the first few weeks …

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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NBCUniversal Spring/Remote Internships

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Check out the wide variety of spring/remote internships recently opened for application at NBC/Universal: from late night television and sports to graphic design and marketing. Application is usually anticipated within the first few weeks of these postings, so interest should …

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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“Reflections on Research”: CLAIS+ESC Photo & Essay Prize

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The Council on Latin American & Iberian Studies (CLAIS) and the European Studies Council (ESC) invite submissions for a new photo and essay contest on the theme, “Reflections on Research.” How have you, as young scholars, continued with your research? …

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