Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

Data Analysis and Statistics Summer Internships with NSF

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NSF Data Analysis and Statistics Summer Internships

Apply Today! Deadline: March 31, 2021 4:00PM EST

The National Science Foundation (NSF), National Center for Science and Engineering Statistics (NCSES) provides policy makers and the public high-quality information on the science and …

By Kristin McJunkins
Kristin McJunkins Director, Health Professions Advising & STEM Connect Kristin McJunkins
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4 Data-Driven Marketing Roles You Should Consider If You Love Numbers

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Do you have a healthy obsession with detail and numbers, strong communication skills, and an interest in human behavior? If you love in-depth analysis and experimentation, there’s a place for you in marketing—many places, in fact. Thanks to the ever-growing …

By Denise Byrnes
Denise Byrnes Associate Director Denise Byrnes
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New Postings @ Yale Journalism Initiative Jobs Board

Yale Journalism Initiative

Interested in tracking journalism opportunities curated by Yale faculty, staff, and alumni? Make sure to keep the Yale Journalism Initiative‘s regularly updated Jobs Board on your radar. There have been a number of recent postings, so not a bad …

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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Writing Samples

Writing Samples
Guide to Submitting a Writing Sample

Source: https://www.indeed.com/career-advice/interviewing/guide-to-submitting-a-writing-sample 

November 23, 2020

Writing samples are used by employers to evaluate your writing skills, tone and style. If you are applying for positions that require strong writing skills, you might be asked …

By Yale Office of Career Strategy
Yale Office of Career Strategy Yale Office of Career Strategy
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Wolf Trap Foundation for the Performing Arts Info Session

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Are you hoping to build a successful career around your passion for the performing arts? Join Wolf Trap staff to learn about gratifying performing arts careers in communications, development, education, and administration and how the skills you develop as an …

By Derek I. Webster
Derek I. Webster Senior Associate Director for Creative Careers Derek I. Webster
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