Advertising, Marketing & PR

Advertising & Marketing

Advertising and marketing are words that tend to be synonymous in the minds of many, and rightfully so; the two functions are complimentary and intertwined. In the simplest terms, marketers determine packaging, pricing and promotion strategy (marketing campaign) for current and new products, keeping the Brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Advertising and marketing functions take place at all types of businesses, from large corporations to small businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. Examples of Advertising and Marketing Jobs include; Account Executive, Copywriter, Creative Director, Production Assistant, Graphic Designer, Digital Analyst and Media Buyer.

Public Relations

Public relations is about developing effective relationships and maintaining a particular image. The reputation, profitability, and success of a product, organization, or even an individual, can depend on public support of their goals, policies or actions. PR is a field focused on creating and advocating a particular image of the product and/or service(s) for the clients that they represent and helping the general public become both aware and engaged with their client. Public Relations work is done in all sectors and work with diverse clients such as hospitals, politicians and multinational companies.

Novo Nordisk’s Graduate Programme (deadline: Dec 21)

The Novo Nordisk Graduate Programme is a 2-year, global career journey with a minimum of three rotations including at least one international rotation. They recruit candidates across a range of graduate program tracks including pharmaceutical development, marketing, finance, etc.

During …

By Ya Hsien Cheng
Ya Hsien Cheng Assistant Director of Employer Relations
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Road Trips to the Real World!

This EACE Signature Program gives students the opportunity to visit top employers during Winter Break to learn first-hand about a career field, network, and explore internship and entry-level opportunities. Virtual and in-person site visits are being offered for the 2023 …

By Elizabeth Keane
Elizabeth Keane
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PAID Peter Roth Internship @ Paley Center for Media

The Peter Roth Internship (PAID) application process for Summer 2023 is open for students who are interested in a career developing, writing, and producing scripted content for television.

-in person at the Paley Center in New York City.
-15.00 $ per …

By Ya Hsien Cheng
Ya Hsien Cheng Assistant Director of Employer Relations
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Charnice’s Corner: Summer Research Guide

Packed with useful information for every class year.
A must read for students seeking summer research!

All content of the guide has been collected and shared courtesy of Charnice Hoegnifioh

By Lisa Blees
Lisa Blees Assistant Director, Programming & Internal Relations
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ArtistYear is hiring Resident Teaching Artists!

Why ArtistYear?

At ArtistYear we train & place exceptional arts graduates as Resident Teaching Artists (RTAs) to address inequities in creative learning at K-12 schools across the nation.

What is the role of a Resident Teaching Artist (RTA)?

An RTA’s …

By Ya Hsien Cheng
Ya Hsien Cheng Assistant Director of Employer Relations
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Career Resources

Community Resources

Explore Job Market InsightsIn partnership withLightcast logo

Search continually updated U.S. market trends to learn about job types (job functions), growth trends, and desired skills. The results will include general information about each job (functional area), employment trends from the past two years and projections for the next 10 years, employers that have that role, desired education level, skills for the position, and more!

TWO WAYS TO SEARCH:

  1. Find Career Data by Selecting Keywords: Enter keywords of various job titles and choose a state or search nationwide to learn more about that job.
  2. Filter by Industry and Occupation: Search by industry and choose among popular occupations/job titles within that industry.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)

YC Career Outcomes

The Office of Career Strategy collects information about Yale College graduates. This tool allows users to search outcomes by year and major. Please visit Statistics & Reports for detailed reports.

Helpful Tips on using the Interactive Tool:

  • There is no Enter or Submit Button  Results will appear automatically with your selections
  • Choose ‘All Years’ or ‘All Majors’- For results across years and majors or check one for more granular results.
    • Default results will show the most recent Class Year.
    • Uncheck selected major(s) to reset your search.
    • To ensure student confidentiality, results are only reported in the aggregate and more granular data is not available through this public tool.
    • The tool will return results with at least five responses. If you require additional information contact the Office of Career Strategy

Most Recent Class Overview

Knowledge Rate Success Rate Mean Starting Salary Top Five Industries
86.8% of those graduating between July 1, 2020-June 30, 2021 96.9% employed or in graduate school within six months of graduation $76,359 among graduates employed in the United States. Financial Services, Education, Technology, Consulting, and Healthcare

 

  • First Destination
  • Top Employers
  • Employment Industry and Function
  • Size of the Organization
  • Starting Salary
  • Time of Year Offer Received
  • Co-Curricular, Research, and Study Abroad Experiences
  • First Destination Locations
  • Top Universities
  • Advanced Degrees Pursued

First Destination

First Destination refers to the postgraduate plans of Yale College graduates six months after graduation. The pursuits of Yale graduates include employment, graduate school, independent research, military service, and more.

CONTACT & LOCATION

Phone
(203) 432-0803
Address

55 Whitney Avenue, 3rd Fl.
New Haven, CT 06510

SERVICE HOURS

Academic Year Summer Hours
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T 8:30am - 5pm 8:30am - 4:30pm
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The office is closed weekends, holidays, and recess days.