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- Recommend and execute compelling web promotions and offerings to drive customer acquisition and engagement;
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- Architect user experience and manage workflow of all Walker web platforms (web, email, social);
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- Identify business needs, develop project requirements and other documentation as required;
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- Lead development of internal processes for content management, product development and continuous improvement;
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- Serve as a thought leader, identifying new revenue opportunities through research, business unit feedback, and sales performance analysis;
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- Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets;
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- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
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- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability;
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- Manage the user experience of the website, including site navigation, content development, checkout funnel, and promotional campaigns;
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- Identify new areas of eCommerce opportunity beyond current organizational thinking;
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- Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions;
